DNA Academy

How can democracy be effectively protected and defended? One of the most important foundations for this is having up-to-date knowledge about the challenges democracy faces worldwide. In this area, the Democracy News Alliance is making a completely new offer: the DNA Academy.

Experienced trainers from the participating agencies jointly share their extensive knowledge on topics such as the development and impact of disinformation campaigns, options for verification and the use of fact-checks. The trainers provide practical and lasting insights for participants, including about journalistic work under difficult conditions.

The DNA Academy’s offering is aimed at decision-makers in institutions, organizations, and corporations as well as at media professionals. The added value for clients is that they receive practice-relevant insights on important topics from different perspectives, not just from the viewpoint of a single provider. Such a broad approach benefits everyone who values pluralism and a variety of sources.

Contact the sales department of one of the participating news agencies if you are interested in having your teams trained by professionals from renowned, independent news agencies. 

We organize one- to two-day courses that provide you with a solid foundation on topics such as social media monitoring using the latest findings as well as effective measures against disinformation. One-day deep dives on specific issues, other time frames and content are also possible. We respond flexibly to your wishes - just get in touch with us.

DNA Academy: DNA-Academy@dpa.comAgence France-Presse, Paris: Contact to the sales teamAgenzia Nationale Stampa Associata, Rome: Contact to the sales teamThe Canadian Press, Toronto: Contact to the sales teamdpa Deutsche Presse-Agentur, Hamburg: Contact to the sales team PA Media Academy, London: Contact to the sales team